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July 28, 2008

LDDA Downtown Branding Campaign

Dear EMERGE Members:

The Lakeland Downtown Development Authority (LDDA) is embarking on a Downtown Branding Campaign. We invite the EMERGE members to participate in a focus group of their choice with the branding firm on Monday, July 28th in City Hall (228 South Massachusetts Avenue), City Commission Conference Room, 3rd floor.

The focus groups are as follows:
10:00 – 10:45 AM - Chamber, LEDC, Lakeland Vision
1:15 – 2:00 PM – Historic Lakeland, Historic Preservation Board, Historic Districts
2:15 – 3:00 PM – Polk Theatre, PMA, Symphony, Lakeland Community Theatre, Platform Florida
4:15 – 5:00 PM – Business owners, business people

The purpose of the focus groups is for the branding firm to interview you, our stakeholders.

“Branding” is more than the creation of a logo and a slogan. We will be creating a positioning statement that will encompass both a “voice” (“What is Downtown Lakeland?” or “What do you want Downtown to be?”) and a “look” (develop the look, a logo, objectives, color standards and ultimately a book of standards that will affect all communications).

The purpose of this project is to establish Downtown Lakeland with a sense of place that will continue to attract and increase our exposure to new businesses, residents and visitors in Downtown Lakeland.

We need your help! If you have any questions, please give Becky or me a call 863-687-8910. I appreciate your help.

Sincerely,
Anne Furr
Anne B. Furr, LDDA Executive Director
anne.furr@lakelandgov.net

Posted by Emerge Lakeland at July 28, 2008 08:36 AM

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